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CMST 4Q03 Broadcasting Transformations (C01)

Academic Year: Fall 2019

Term: Spring

Day/Evening: D

Instructor: Dr. Philip Savage

Email: savagep@mcmaster.ca

Office: Togo Salmon Hall 325

Phone: 905-525-9140 x 23466

Office Hours: Wed. 9:30-11:20 am



Course Objectives:

Public service media (PSM) have been at the heart of mass communication systems for almost a century.  They symbolize media potential to provide universal and democratic access to information and culture that reflects a range of communities’ highest aspirations for connecting with others expressively and productively.  These are high ideals that are not always met.  

 

PSM face a range of challenges in different times and different places including state control, audience irrelevance, failure to serve a range of regions and communities, and under-funding relative to commercial competition.  Currently the very model of mass media – public or private – is questioned in an interactive and user-controlled multi-media environment of the last twenty years.

 

The goal of this course is to imagine, to think, to research and to make better media policy and democratic input for the 21st century.  Participants will be asked to:

  1. Imagine: Envision a truly transformed media environment serving a range of audience needs and desires;
  2. Think: Critically reflect upon key concepts associated with PSM – public, community, democracy, access, identity, diversity, reflection, quality, value – and how they can be provided or supported in different communication environments;
  3. Research: Find out the current laws, regulation and policy governing PSM in Canada and compare it with policy in a European country or other situation around the world, assessing how each works to achieve key goals, especially in a multimedia environment;
  4. Make: Create a policy proposal for how current PSM policy practice in another country might be applicable to “solving” a problem in Canadian broadcasting.

You should gain from the course:

  • Analytical skills to read complex academic and policy texts from a range of perspectives, including cross-cultural and international;
  • Ability to integrate policy research into written work and presentations;
  • A critical perspective to read the press and current events and discuss contemporary legal and policy issues embedded within them; and,
  • An elevated ability to apply specific professional writing tools in contemporary Communication policy debates, e.g. Briefing Notes.

 


Textbooks, Materials & Fees:

Iosifidis, Petros, ed. Reinventing Public Service Communication (London:  Palgrave-Macmillan, 2010). Available in the Titles bookstore (note that used  texts or e-texts may be available). All other texts and readings are available on A2L, or on other on-line/library sources; there are no other materials or fees.

 


Method of Assessment:

 

 

Item

Value

Due

In-Class Quizzes

(Top 4 out of 5 Results)

10%

See class schedule

Reading #1

 

-Report (7.5%)

[Individual 3-page written summary of reading -see A2L for details.]

 

-Presentation (7.5%)

[Individual 10 minute oral presentation in seminar - see A2L for details.]

 

-Response (5%)

[Individual 5 minute oral response by 2nd student to the presentation – see A2L for details.]

 

20%

As scheduled in class (Sept.-Oct.)

Reading #2

 

-Report (7.5%)

[Individual 4-page written summary of PSM country-specific reading -see A2L for details.]

 

-Presentation (7.5%)

[Individual 10 minute oral presentation in seminar , plus 5 minute moderation of Discussion - see A2L for details.]

 

15%

As scheduled in class (Oct.-Nov.)

Group Seminar Presentation

 

[Group of 3 students to provide a 40 minute overview of PSM in a country other than Canada with evaluation of Slides (5%); Summary (5%); and, Presentation (15%) – see A2L for details.]

 

25%

As scheduled in class

(Nov.)

Briefing Notes Paper

 

[Each student individually writes a briefing note to a senior government official proposing a new model for PSM in Canada based on an international model – see A2L for details.]

 

30%

Dec. 2


Policy on Missed Work, Extensions, and Late Penalties:

Submission of Assignments: All assignments must be personally submitted at the beginning of class on the date it is due. Do not drop off assignments in the CMST office (it will be considered late unless handed in to me in class). If you submit an assignment late you may only do so in the next scheduled class.

 

Late Assignment Policy: Late assignments will be penalized 10% per late class. Extensions and must be discussed before due date.

 

Hard Copies/Back-ups: All assigned work must be submitted on paper, not mailed electronically (with exception of the on-line forum). Always maintain electronic or other back-up copies of whatever you submit.

 

 


Please Note the Following Policies and Statements:

Academic Integrity

You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity. It is your responsibility to understand what constitutes academic dishonesty.

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: "Grade of F assigned for academic dishonesty"), and/or suspension or expulsion from the university. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at https://secretariat.mcmaster.ca/university-policies-procedures-guidelines/

The following illustrates only three forms of academic dishonesty:

  • plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
  • improper collaboration in group work.
  • copying or using unauthorized aids in tests and examinations.

Authenticity / Plagiarism Detection

Some courses may use a web-based service (Turnitin.com) to reveal authenticity and ownership of student submitted work. For courses using such software, students will be expected to submit their work electronically either directly to Turnitin.com or via Avenue to Learn (A2L) plagiarism detection (a service supported by Turnitin.com) so it can be checked for academic dishonesty.

Students who do not wish to submit their work through A2L and/or Turnitin.com must still submit an electronic and/or hardcopy to the instructor. No penalty will be assigned to a student who does not submit work to Turnitin.com or A2L. All submitted work is subject to normal verification that standards of academic integrity have been upheld (e.g., on-line search, other software, etc.). To see the Turnitin.com Policy, please go to www.mcmaster.ca/academicintegrity.

Courses with an On-Line Element

Some courses use on-line elements (e.g. e-mail, Avenue to Learn (A2L), LearnLink, web pages, capa, Moodle, ThinkingCap, etc.). Students should be aware that, when they access the electronic components of a course using these elements, private information such as first and last names, user names for the McMaster e-mail accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in a course that uses on-line elements will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure please discuss this with the course instructor.

Online Proctoring

Some courses may use online proctoring software for tests and exams. This software may require students to turn on their video camera, present identification, monitor and record their computer activities, and/or lockdown their browser during tests or exams. This software may be required to be installed before the exam begins.

Conduct Expectations

As a McMaster student, you have the right to experience, and the responsibility to demonstrate, respectful and dignified interactions within all of our living, learning and working communities. These expectations are described in the Code of Student Rights & Responsibilities (the "Code"). All students share the responsibility of maintaining a positive environment for the academic and personal growth of all McMaster community members, whether in person or online.

It is essential that students be mindful of their interactions online, as the Code remains in effect in virtual learning environments. The Code applies to any interactions that adversely affect, disrupt, or interfere with reasonable participation in University activities. Student disruptions or behaviours that interfere with university functions on online platforms (e.g. use of Avenue 2 Learn, WebEx or Zoom for delivery), will be taken very seriously and will be investigated. Outcomes may include restriction or removal of the involved students' access to these platforms.

Academic Accommodation of Students with Disabilities

Students with disabilities who require academic accommodation must contact Student Accessibility Services (SAS) at 905-525-9140 ext. 28652 or sas@mcmaster.ca e-mail to make arrangements with a Program Coordinator. For further information, consult McMaster University’s Academic Accommodation of Students with Disabilities policy.

Email correspondence policy

It is the policy of the Faculty of Humanities that all email communication sent from students to instructors (including TAs), and from students to staff, must originate from each student’s own McMaster University email account. This policy protects confidentiality and confirms the identity of the student.  Instructors will delete emails that do not originate from a McMaster email account.

Modification of course outlines

The University reserves the right to change dates and/or deadlines etc. for any or all courses in the case of an emergency situation or labour disruption or civil unrest/disobedience, etc. If a modification becomes necessary, reasonable notice and communication with the students will be given with an explanation and the opportunity to comment on changes. Any significant changes should be made in consultation with the Department Chair.

Request for Relief for Missed Academic Term Work
McMaster Student Absence Form (MSAF)

In the event of an absence for medical or other reasons, students should review and follow the Academic Regulation in the Undergraduate Calendar "Requests for Relief for Missed Academic Term Work".

Academic Accommodation for Religious, Indigenous and Spiritual Observances (RISO)

Students requiring academic accommodation based on religious, indigenous or spiritual observances should follow the procedures set out in the RISO policy. Students should submit their request to their Faculty Office normally within 10 working days of the beginning of term in which they anticipate a need for accommodation or to the Registrar's Office prior to their examinations. Students should also contact their instructors as soon as possible to make alternative arrangements for classes, assignments, and tests.

Copyright and Recording

Students are advised that lectures, demonstrations, performances, and any other course material provided by an instructor include copyright protected works. The Copyright Act and copyright law protect every original literary, dramatic, musical and artistic work, including lectures by University instructors.

The recording of lectures, tutorials, or other methods of instruction may occur during a course. Recording may be done by either the instructor for the purpose of authorized distribution, or by a student for the purpose of personal study. Students should be aware that their voice and/or image may be recorded by others during the class. Please speak with the instructor if this is a concern for you.

Extreme Circumstances

The University reserves the right to change the dates and deadlines for any or all courses in extreme circumstances (e.g., severe weather, labour disruptions, etc.). Changes will be communicated through regular McMaster communication channels, such as McMaster Daily News, A2L and/or McMaster email.


Topics and Readings:

Wk.

 

Dates

 

Topic

Readings

1.

Sept 9

 

“Imagine”:

Communication & How to Read

N/A

2.

Sept 16

 

 

“Thinking” about:

a. Theories of Regulation

b. Broadcasting Policy Tools

 

  • Reading presentations
  • Student respondents
  • Lecture (catch-up)

 

1. Gillian Doyle. “Introduction” [pp.1-18) in Understanding Media Economics (London: Sage, 2013).

 

2. Gillian Doyle. “Convergence and Multi-platform” [pp.19-33) in Understanding Media Economics (London: Sage, 2013).

 

3. Steven Globerman. “Summary” [pp.xvii-xxiii] and “Chapter 3: An Exploration and Evaluation of the Arguments for Cultural Intervention” [pp.37-66.] in Cultural Regulation in Canada (Montreal: The Institute for Research on Public Policy, 1983).

 

4. Paul Audley. “Cultural Industries Policy: Objectives, Formulation and Evaluation” [no pages given] Canadian Journal of Communication. Vol.19 (1994).

 

5. Peter Grant and Chris Woods. “The Tool Kit at Work” [pp.315-326] in Blockbusters and Trade Wars (Vancouver: Douglas & Macintyre, 2014).

 

3.

Sept 23

 

QUIZ #1

 

 

“Thinking” about:

c. CBC as PSM

 

  • Reading presentations
  • Student respondents
  • Lecture (catch-up)

 

 

6. John D. Jackson. “Broadcasting and Public Spaces, A Normative Essay” [pp. 1-17 of an unpublished manuscript] (Montreal: Concordia University, 2009).

 

7. Philip Savage “Chapter 21: Identity Housekeeping in Canadian Public Service Media” in Iosifidis, Petros, ed. Reinventing Public Service Communication (London: Palgrave- Macmillan, 2010).

 

8. Canada . “Chapter 6: The National Public Broadcaster” in Our Cultural Sovereignty. (Ottawa: House of Commons, 2003) http://cmte.parl.gc.ca/cmte/CommitteePublication.aspx?COM=3274&Lang=1&SourceId=213451

 

9. Canada. “Chapter 2: Effects of Emerging Technology” [pp. 43-96] in CBC/Radio-Canada: Defining distinctiveness in the changing media landscape. (Ottawa: House of Commons, 2008) http://www.friends.ca/news-item/1463

 

10. Peter Humphreys. “Redefining Public Service Media: A Comparative Study of France, Germany and the UK”. Paper presented at the RIPE@2008 Conference (Mainz, Germany, 2008). [see RIPE Library access, below and on Avenue]

 

 

4.

Sept 30

 

 

 

“Thinking” about:

d. Western Media:

 

 

11. PSM 3.0, Chapter 1

12. Pluralism and Funding, Chapter 2

13. EU Broadcasting Governance, Chapter 3

14. EU’s Competition Directorate, Chapter 4

15. European Public Sphere, Chapter 5

16. Civic engagement, Chapter 6

17. For Culture and Democracy, Chapter 7

18. Transnational Television, Chapter 8

 

All available in:

Iosifidis, Petros, ed. Reinventing Public Service Communication (London: Palgrave- Macmillan, 2010).

 

 

 

5.

Oct 7

 

QUIZ #2

 

“Thinking” about RIPE

 

Catch-up on Concepts

 

Preparing for Research

RIPE Conference 2014

19. Savage on Hamilton

20. Lin on Taiwan

21. Brown on BBC

22. Kostic on NHK

23. Goodwin on UK

24. Schweizer on Europe on Line

25. Yamada on Hong Kong/Taiwan

26. Rozukalne on the Baltic States

27. Ratts/Donders on Public Service Publisher

 

 

BREAK Oct 14 – 20

6.

Oct 21

 

 

“Researching” about:

PSM Countries 1-6

Australia

Austria/Switzerland

France

Germany

Greece

Hungary

 

7.

Oct 28

 

QUIZ #3

 

PSM Countries 7-12

 

India*

Italy

Japan*

New Zealand

Poland

Spain

 

8.

Nov 4

 

 

PSM Countries 13-18

UK

USA

 

[Others from Eastern Europe; China; Southeast Asia, Africa, Latin America, etc. – See A2L]

 

 

9.

Nov 11

 

QUIZ #4

 

 

“Making Policy” --

Briefing Note Workshop #1

 

N/A

10.

Nov 18

 

 

Seminar Presentation (1-3)

 

N/A

11.

Nov 25

 

 

 

Seminar Presentations (4-6)

 

“Making Policy” --

Briefing Note Workshop #2

 

N/A

 

12.

Dec 2

 

QUIZ #5

 

All final work handed in.

N/A


Other Course Information:

On-Line Element: In this course we will be using Avenue to Learn (A2L). Students should be aware that, when they access the electronic components of this course, private information such as first and last names, user names for the McMaster e-mail accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in this course will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure please discuss this with the course instructor.

Academic Integrity: You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: “Grade of F assigned for academic dishonesty”), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at www.mcmaster.ca/academicintegrity.

The following illustrates only three forms of academic dishonesty:

  • Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
  • Improper collaboration in group work.
  • Copying or using unauthorized aids in tests and examinations.

In this course we will be using a web-based service (Turnitin.com) to reveal authenticity and ownership of student submitted work. Students will be expected to submit their work electronically either directly to Turnitin.com or via Avenue to Learn (A2L) plagiarism detection (a service supported by Turnitin.com) so it can be checked for academic dishonesty.

Students who do not wish to submit their work through A2L and/or Turnitin.com must still submit an electronic and/or hardcopy to the instructor. No penalty will be assigned to a student who does not submit work to Turnitin.com or A2L. All submitted work is subject to normal verification that standards of academic integrity have been upheld (e.g., on-line search, other software, etc.). To see the Turnitin.com Policy, please go to www.mcmaster.ca/academicintegrity.

 

Style Guides (Referencing): Please use APA or MLA guides at: http://library.mcmaster.ca/guides/apa-style-guide and http://library.mcmaster.ca/guides/mla-style-guide.

 

On-Line Element of the Course: In this course we will be using Avenue to Learn. Students should be aware that, when they access the electronic components of this course, private information such as first and last names, user names for the McMaster e-mail accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in this course will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure please discuss this with the instructor.

Accommodations for Students with Disabilities: Those who require academic accommodation must contact Student Accessibility Services (SAS) to make arrangements with a Program Coordinator. Student Accessibility Services can be contacted by phone 905-525-9140 ext. 28652 or e-mail sas@mcmaster.ca. For further information, consult McMaster University’s Academic Accommodation of Students with Disabilities policy.

Requests for Relief for Missed Academic Term Work: McMaster Student Absence Form (MSAF): In the event of an absence for medical or other reasons, students should review and follow the Academic Regulation in the Undergraduate Calendar “Requests for Relief for Missed Academic Term Work”.

Academic Accommodation for Religious, Indigenous or Spiritual Observances (RISO): Students requiring academic accommodation based on religious, indigenous or spiritual observances should follow the procedures set out in the RISO policy. Students requiring a RISO accommodation should submit their request to their Faculty Office normally within 10 working days of the beginning of term in which they anticipate a need for accommodation or to the Registrar's Office prior to their examinations. Students should also contact their instructors as soon as possible to make alternative arrangements for classes, assignments, and tests.

Extreme Circumstances: The University reserves the right to change the dates and deadlines for any or all courses in extreme circumstances (e.g., severe weather, labour disruptions, etc.). Changes will be communicated through regular McMaster communication channels, such as McMaster Daily News, A2L and/or McMaster email.

Email: It is the policy of the CSMM Department that all email communication between students and instructors (including TAs) must originate from their official McMaster University email accounts. This policy protects the confidentiality and sensitivity of information and confirms the identities of both the student and instructor.

 

Contingencies: The instructor and university reserve the right to modify elements of the course during the term. The university may change the dates and deadlines for any or all courses in extreme circumstances. If either type of modification becomes necessary, reasonable notice and communication with the students will be given with explanation and the opportunity to comment on changes. It is the responsibility of the student to check their McMaster email and course websites weekly during the term and to note any changes.