Contact a Humanities Office or Academic unit.
Find your course outlines.

CMST 4D03 International Communication (C01)

Academic Year: Fall 2018

Term: Fall

Day/Evening: D

Instructor: Dr. Christine Quail


Office: Togo Salmon Hall 326

Phone: 905-525-9140 x 24072

Office Hours: Monday 12-2

Course Objectives:

Course Description (from Undergraduate Calendar): The relationship between globalization and the media is examined in light of the debates over cultural imperialism, information and technology flow, cultural hybridization and the media's impact on socio-economic development.


Course Goals:After taking this course, students should be able to:

• Define key concepts and theories in global media studies/international communication

• Understand social, cultural, economic, and political implications of global media

• Think critically about complex relationships between international producers, media, and audiences, and broader social structures

• Analyze the relationship between globalization, media, society, and culture

• Debate issues regarding media and globalization

• Tie together and/or (re)think through theories, research approaches/methods, and concepts from previous years of CMST study

• Appreciate the work of those involved in global media/communication practices

• Engage with international media in our communities, and how we contribute in our communities to global communication issues

• Participate in our community in a global media project

• Sharpen research, writing, and presentation skills

Textbooks, Materials & Fees:

Course Materials:The following are required. Additional, optional readings/events will be available and announced in class and/or posted on A2L.

• Readings will consist of academic articles and chapters as well as popular press articles. They are available through the library’s databases unless otherwise noted.

• In some weeks, additional readings will be assigned, based on student interest.

• Self-directed research will be necessary for some assignments.

• In addition to readings, screenings—full-length and clips--will constitute course texts (which means watch clips actively and take notes)

• AGH World Film Festival attendance and guest lectures are considered “course material”; please budget for film festival tickets (approximately $40)

• Avenue to learn will be used in this course. Please make sure you are able to access this tool.

Method of Assessment:

Course Assignments:





Class Participation


Every class and online

Map Quiz


September 24

Community Engagement: International Film Festival Assignment


October 11-21: attend selected films

Paper due: October 29

International News Analysis Research Paper



Proposal – 5%

Lit review – 15%

Final Paper – 25%




October 1

November 5

November 21

International News Analysis Presentation


December 3



Policy on Missed Work, Extensions, and Late Penalties:

Late Assignments/Missed Quiz: Assignments are due at the beginning of class on the due date. Written late assignments (except the weekly responses, which will not be accepted late) must be submitted to A2l, and an email to the professor letting me know it’s there. I will not accept papers via email. All late assignments incur a 10% per day (starting at the time due; papers later that day are late). If you know you will not be in class on an assignment due date, it is your responsibility to submit work early. In case of MSAF or Dean’s letter, late penalty waiver will be considered with proper documentation and using the proper university policy.

Please Note the Following Policies and Statements:

Academic Dishonesty

You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: "Grade of F assigned for academic dishonesty"), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at

The following illustrates only three forms of academic dishonesty:

  1. Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
  2. Improper collaboration in group work.
  3. Copying or using unauthorized aids in tests and examinations.

Email correspondence policy

It is the policy of the Faculty of Humanities that all email communication sent from students to instructors (including TAs), and from students to staff, must originate from each student’s own McMaster University email account. This policy protects confidentiality and confirms the identity of the student.  Instructors will delete emails that do not originate from a McMaster email account.

Modification of course outlines

The University reserves the right to change dates and/or deadlines etc. for any or all courses in the case of an emergency situation or labour disruption or civil unrest/disobedience, etc. If a modification becomes necessary, reasonable notice and communication with the students will be given with an explanation and the opportunity to comment on changes. Any significant changes should be made in consultation with the Department Chair.

McMaster Student Absence Form (MSAF)

In the event of an absence for medical or other reasons, students should review and follow the Academic Regulation in the Undergraduate Calendar Requests for Relief for Missed Academic Term Work. Please note these regulations have changed beginning Fall 2015. You can find information at If you have any questions about the MSAF, please contact your Associate Dean's office.

Academic Accommodation of Students with Disabilities

Students who require academic accommodation must contact Student Accessibility Services (SAS) to make arrangements with a Program Coordinator. Academic accommodations must be arranged for each term of study. Student Accessibility Services can be contacted by phone 905-525-9140 ext. 28652 or e-mail For further information, consult McMaster University's Policy for Academic Accommodation of Students with Disabilities.

Academic Accommodation for Religious, Indigenous and Spiritual Observances

Students requiring academic accommodation based on religion and spiritual observances should follow the procedures set out in the Course Calendar or by their respective Faculty. In most cases, the student should contact his or her professor or academic advisor as soon as possible to arrange accommodations for classes, assignments, tests and examinations that might be affected by a religious holiday or spiritual observance.

Topics and Readings:

Course Schedule


I. Communication, Global Health, Well Being & Environment


1. September 10*: Introduction -- Situating International Communication & Media in Today’s Global Contexts

*Note: Readings will be distributed to students before the first class; please come to class with the materials read.

Guest Speaker: Vanessa (Vee) Farr, United Nations: “MHM Projects and Problems”


Intro Readings

Kraidy, Marwan. (2018). Global Media Studies: A Critical Agenda. Journal of Communication 68(2018): 337-346.

Appadurai, Arjun. (1990). Disjuncture and Difference in the Global Cultural Economy. Theory, Culture & Society 7(1990: 295-310.


Readings Requested by Guest Speaker

“MHM in 10: Advancing the MHM Agenda in Schools” (2016). UNICEF & Columbia University. Third Annual MeetingNew York, NY. 26 October 2016. pp. 1-23.

“Just the Facts: Understanding Menstruation” (2016). UNICEF & Columbia University. Third Annual MeetingNew York, NY. 26 October 2016.

Menstrual Hygeine Day: browse this website, and especially look at “Campaign Materials” in the dropdown menu, so you can see examples of different countries’ activities.


2. September 17: ICT4D—Digital NWICO, Development Communication, and Global Health Campaigns

Thussu, Daya Kishan (2015). Reinventing “Many Voices”: MacBride and a Digital New World Information and Communication Order. Javnost: The Public 22(3): 252–263.

Chance, Zoe and Rohit Deshpande (2009). Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations. Journal of Macromarketing29(3): 220-232.

Mohammed, Shaheed. (2001). Personal Communication Networks andthe Effects of an Entertainment-Education Radio Soap Opera in Tanzania. Journal of Health Communication6 (2001): 137-154.

Screening (In class): Campaign materials.


3. September 24: Environmental Communication & Humanities and the Anthropocene

DUE: Map Quiz

Burtynksy, Edward, Nicholas de Pencier, and Jennifer Baichwal. (2018). The Anthropocene Project.

Note: this is a multimedia website. Explore the website. See note below as well.

Olive, Andrea & Ashlie B. Delshad. (2017). Fracking and Framing: A Comparative Analysis of Media Coverage of Hydraulic Fracturing in Canadian and US Newspapers Environmental Communication 11(6): 784-799.

Wodak, Josh. (2018) Shifting Baselines: Conveying Climate Change in Popular Music.Environmental Communication12(1): 58-70.

Konkes, Claire. (2018) Green Lawfare: Environmental Public Interest Litigation and Mediatized Environmental Conflict. Environmental Communication12(2): 191-203.

Screening/Community Engagement Notes:If you are planning to attend TIFF, consider seeing De Pencier and Burtynsky’s documentary, Anthropocene, which is making its world premiere:

Burtynsky’s exhibit “Anthropocene” is also on exhibit at the AGO starting in September. This is a rich opportunity for us all! Please see Dr. Quail if you would like to go but require assistance in transportation/attendance costs.


III. News Flows and Framing Global Politics & Social Issues


4. October 1: Introduction to Framing & Framing Workshop

Due: News Analysis Proposal

Note: Re-read Olive & Delshad (2017) “Fracking and Framing” from last week. Bring to class.

Archetti, Cristina. (2008). “News Coverage of 9/11 and the Demise of the Media Flows, Globalization and Localization Hypotheses.”
International Communication Gazette. 2008-70: 463-485.

Strömbäck, Jesper, Adam Shehata, and Daniela V. Dimitrova. (2008). “Framing the Mohammad cartoons issue: A cross-cultural comparison of Swedish and US press.”Global Media and Communication2008(4): 117-138.

DeLuca, Kevin, Sean Lawson & Ye Sun. (2012). Occupy Wall Street on the Screens of Social Media: The Birth of a Protest Movement. Communication, Culture & Critique 5(2012): 483-509.


October 8 – Thanksgiving/Fall Break

October 11-21 – AGH /BMO World Film Festival


5. October 15: Global Migration -- Refugees & Communication

Lawlor, Andrea and Erin Tolley. (2017). Deciding Who’s Legitimate:

News Media Framing of Immigrants and Refugees. International Journal of Communication11(2017): 967–991.

Kaufmann, Katja. (2018) Navigating a new life: Syrian refugees and their smartphones in Vienna. Information, Communication & Society21(6): 882-898.

Woodrow, Nina. (2017) City of welcome: refugee storytelling and the politics of

Place. Continuum 31(6): 780-790.

Screening (In class): Exodus: Our Journey to Europe(2016). BBC.


6. October 22 – Postcolonial Media Studies / Peace & Justice

Kumar, Sangeet& Radhika Parameswaran. (2018). Charting an Itinerary for Postcolonial Communication and Media Studies. Journal of Communication 68(2018): 347-358.

*Note: This article discusses sexual assault (p. 353).

Chiumbu, Sarah et al. (2018). Social Justice for the Poor: The Framing of Socioeconomic Rights in Selected South African Newspapers. Journalism 19(7): 959-975.

Kelling, Kimberly & Beverly Horvit (2017). The viability of peace journalism in Western media environments. conflict & communication online16(2): 1-13.

Optional home screening: Last Man in Aleppo (Feras Fayyad, Grasshopper Films, 2017), Or Hell on Earth: The Fall of Syria and the Rise of ISIS(National Geographic/Sebastian Junger).


IV. Globalization and Culture


7. October 29 – International Film Festivals

Due:AGH/BMO World Film Festival Paper. Class will discuss films/research.

Kishore, Shweta. (2013). Beyond Cinephilia: Situating the Encounter Between Documentary Film and Film Festival Audiences: The Case of the Ladak International Film Festival, India. Third Text27(6): 735-747.

Yolal, Medet et al. (2015). A Pilot Study on Spectators’ Motivations and Their Socio-Economic Percepts of a Film Festival. Journal of Convention & Event Tourism 16:253-271.

Screening: AGH World Film Festival Screenings (titles TBD by class)


8. November 5 – Global Film -- Hollywood/Bollywood/Nollywood

Due:News Analysis Lit Review

Devasundaram, Ashvin. (2016). Bollywood's soft power: Branding the nation, sustaining a meta-hegemony. Journal of Contemporary Film14(1): 51-70.

Rasul, Azmat and Jennifer M. Proffitt. (2012). “An Irresistible Market: A Critical Analysis of Hollywood-Bollywood Coproductions.Communication, Culture & Critique. Dec2012 5(4): 563-583.

Onyenankeya, O. M., K. U. Onyenankeya and O. Osunkunle. (2017). “The Persuasive Influence of Nollywood Film in Cultural Transmission: Negotiating Nigerian Culture in a South African Environment.” Journal of Intercultural Communication Research 46(4): 297-313.

Screening (In class): Selections of Bollywood, Nollywood, films


9. November 12 – Planet TV

Lobato, Roman. (2018). Rethinking International TV Flows Research in the Age of Netflix. Television & New Media 19(3): 241-256.

Quail, Christine. (2015). Producing Reality: Television Formats and Reality TV in the Canadian Context. Canadian Journal of Communication 40(2015): 185-201.

Kraidy, Marwan. (2008). Reality TV and Multiple Arab Realities. Middle East Journal of Culture & Communication Vol. 1(1): 49-59.

Screening (In class): Selected TV clips and commercials.


10. November 19 – Hybrid Global Cultures

Oduro-Frimpong, Joseph(2010). Glocalization Trends: The Case of Hiplife Music in Contemporary Ghana. International Journal of Communication 4: 1085-1106.

Additional reading TBA.


11. November 26 – Topic/Reading TBD by Student Interest

Due: News Analysis Paper


12. December 3 – International Communication Symposium: News Analysis Presentations

Due: Presentations

Students will be grouped onto panels of similar topics. Each student will present their own research. We will have refreshments!


Other Course Information:

Class Environment: An inclusive classroom is essential in this class. This seminar will involve a high level of interaction, and some disagreement about issues is expected. It is important that each individual is free to contribute, so I ask that we respect each voice in the class. Any online interaction, including blogs, must also follow these guidelines. We will collaboratively create class guidelines the first day, which will support an engaged and inclusive classroom. Please refer to McMaster’s statement, “Building an Inclusive Community with a Shared Purpose” (

Avenue To Learn (A2L): Regular A2L use is required. Students should be aware that, when they access the electronic components of this course, private information such as first and last names, user names for the McMaster e-mail accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in this course will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure please discuss this with the course instructor.

Assignment Submission:All assignments must be submitted in hard copy (unless otherwise stated on assignment sheet), and must be typed, titled, dated, include student’s name. They must include proper in-text citations and a bibliography. Please use APA citation style for in-text citation and bibliography. If you are unfamiliar with APA style, please consult a stylebook, or visit the OWL citation tutorial:

Authenticity / Plagiarism Detection

In this course we will be using a web-based service ( to reveal authenticity and ownership of student submitted work. Students will be expected to submit their work electronically either directly to or via Avenue to Learn (A2L) plagiarism detection (a service supported by so it can be checked for academic dishonesty.

Students who do not wish to submit their work through A2L and/or must still submit an electronic and/or hardcopy to the instructor. No penalty will be assigned to a student who does not submit work to or A2L. All submitted work is subject to normal verification that standards of academic integrity have been upheld (e.g., on-line search, other software, etc.). To see the Policy, please go to

Announcements and Changes: The instructor reserves the right to make adjustments in the schedule. Regardless of attendance, students are responsible for all announcements made in class, including adjustments to readings and assignments. Students are responsible for regularly checking Avenue for any information that may be distributed online.