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CMST 4D03 International Communication

Academic Year: Fall 2016

Term: Fall

Day/Evening: D

Instructor: Dr. Christine Quail

Email: quailc@mcmaster.ca

Office: Togo Salmon Hall 326

Phone: 905-525-9140 x 24072

Office Hours: Tuesday, 10:00-12:00

Course Objectives:

Course Goals: After taking this course, students should be able to:

• Define key concepts and theories in global media studies/international communication

• Understand social, cultural, economic, and political implications of global media

            • Think critically about complex relationships between international producers and audiences

            • Analyze the relationship between globalization, media, society, and culture

            • Engage in debates regarding media and globalization

            • Tie together and/or (re)think through theories, research approaches/methods, and   concepts from previous years in this seminar

            • Engage and appreciate the work of those involved in global media/communication           practices

            • Consider how we engage with international media in our communities, and how we           contribute in our communities to global communication issues

            • Participate in our community in a global media project

            • Sharpen research, writing, and presentation skills 

Textbooks, Materials & Fees:

• Readings will consist of academic articles and chapters as well as popular press articles. They are available through the library’s databases unless otherwise noted.

• In some weeks, additional readings will be assigned, based on student interest.

• Self-directed research will be necessary for some assignments.

• In addition to readings, screenings—full-length and clips--will constitute course texts (which means watch clips actively and take notes)

• AGH World Film Festival attendance and guest lectures are considered “course material”; please budget for film festival tickets (no more than $40)

• Avenue to learn will be used in this course. Please make sure you are able to access this tool. 

Method of Assessment:





Class Participation


Every class and online

Map Quiz


October 3

Community Engagement: International Film Festival Assignment


October 14-23; attend films; paper due October 24

International News Analysis Research Paper


November 21

International News Analysis Presentation of Research Brief


November 21, 28


Grading System: http://academiccalendars.romcmaster.ca/content.php?catoid=7&navoid=559#Grading_System

Class Participation: This is a small, fourth-year seminar. I’d love for everyone to participate in shaping the class in a positive way. Attendance and participation are required. Participation does not mean simply showing up for class. Rather, come to class with the readings complete—read critically, carefully, and for comprehension, not simply completion. Students must post a written, two-point response on A2L discussion board before class, and bring 2 printed copies to class. Late responses will not be accepted. Students will share their prompts in class, and can use the online presence to continue class discussion during the week, and to post found items related to class reading and discussions. Be ready to discuss readings and actively. We will also do a variety of individual and group class activities; activity sheets will be collected. Please be punctual, and stay for the entire session, as announcements will be made at the beginning and/or end of class. Missing class the week before is not an excuse for being unprepared the next week. Because the class only meets once a week, missing one class is the same as missing a week of class. If you must miss class, it is your responsibility to get notes from a classmate, and to be prepared for the next class meeting, with all assignments/readings ready. Seminar notes will not be posted online.

Map Quiz: A course in international communication and globalization requires that we understand where countries are located, which regions are composed of which countries, in order to have a basic backdrop for understanding any geo-political issues that are raised throughout the term. More details to follow.

International News Review: Students will choose a topic of international interest and study how three different news outlets, in three different countries, cover the story. More details will be provided.

International News Presentation: Students will formally present their research in class in the form of a research brief. More details will be provided.

AGH World Film Festival Assignment: We are doing a community engagement project involving the Art Gallery of Hamilton’s World Film Festival. We will read about international film, film festivals, and attend films. A written analysis and reflection will be completed. More details will be provided.

Policy on Missed Work, Extensions, and Late Penalties:

Late Assignments/Missed Quiz: Assignments are due at the beginning of class on the due date. Written late assignments (except the weekly responses, which will not be accepted late) must be submitted to A2l, and an email to the professor letting me know it’s there. I will not accept papers via email. All late assignments incur a 10% per day (starting at the time due; papers later that day are late). If you know you will not be in class on an assignment due date, it is your responsibility to submit work early. If you miss the quiz, you must contact me to request a makeup within 3 days (or 3 using MSAF); makeup quizzes will be granted at my discretion. In case of emergency or illness, late penalty waiver will be considered with proper documentation and using the proper university policy.

Please Note the Following Policies and Statements:

Academic Dishonesty

You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: "Grade of F assigned for academic dishonesty"), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at www.mcmaster.ca/academicintegrity

The following illustrates only three forms of academic dishonesty:

  1. Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
  2. Improper collaboration in group work.
  3. Copying or using unauthorized aids in tests and examinations.

Email correspondence policy

It is the policy of the Faculty of Humanities that all email communication sent from students to instructors (including TAs), and from students to staff, must originate from each student’s own McMaster University email account. This policy protects confidentiality and confirms the identity of the student.  Instructors will delete emails that do not originate from a McMaster email account.

Modification of course outlines

The University reserves the right to change dates and/or deadlines etc. for any or all courses in the case of an emergency situation or labour disruption or civil unrest/disobedience, etc. If a modification becomes necessary, reasonable notice and communication with the students will be given with an explanation and the opportunity to comment on changes. Any significant changes should be made in consultation with the Department Chair.

McMaster Student Absence Form (MSAF)

In the event of an absence for medical or other reasons, students should review and follow the Academic Regulation in the Undergraduate Calendar Requests for Relief for Missed Academic Term Work. Please note these regulations have changed beginning Fall 2015. You can find information at mcmaster.ca/msaf/. If you have any questions about the MSAF, please contact your Associate Dean's office.

Academic Accommodation of Students with Disabilities

Students who require academic accommodation must contact Student Accessibility Services (SAS) to make arrangements with a Program Coordinator. Academic accommodations must be arranged for each term of study. Student Accessibility Services can be contacted by phone 905-525-9140 ext. 28652 or e-mail sas@mcmaster.ca. For further information, consult McMaster University's Policy for Academic Accommodation of Students with Disabilities.

Academic Accommodation for Religious, Indigenous and Spiritual Observances

Students requiring academic accommodation based on religion and spiritual observances should follow the procedures set out in the Course Calendar or by their respective Faculty. In most cases, the student should contact his or her professor or academic advisor as soon as possible to arrange accommodations for classes, assignments, tests and examinations that might be affected by a religious holiday or spiritual observance.

Topics and Readings:

Course Schedule

1. September 12: Introducing the Course and Globalization

Sparks, Colin (2005). “The problem of globalization.” Global Media and Communication 1(1): 20-23.

Chalaby, Jean K. (2005). “From internationalization to transnationalization.” Global Media and Communication 2005 1: 28-33.

Appadaurai, Arjun. (2007). “Disjuncture and Difference in the Global Economy” On Avenue.


2. September 19: Information Flows in Global News

Al-Rawi, Ahmed K. (2015). Sectarianism and the Arab Spring: Framing the popular protests in Bahrain. Global Media & Communication. 11(1): 25-42.

Strömbäck, Jesper, Adam Shehata, and Daniela V. Dimitrova. (2008). “Framing the Mohammad cartoons issue: A cross-cultural comparison of Swedish and US press.” Global Media and Communication 2008(4): 117-138.

Archetti, Cristina. (2008). “News Coverage of 9/11 and the Demise of the Media Flows, Globalization and Localization Hypotheses.”
International Communication Gazette. 2008-70: 463-485.

Additional readings on framing TBA


3. September 26: Global Social Movements & Communication-- Occupy & Pussy Riot

DeLuca, Kevin, Sean Lawson & Ye Sun. (2012). Occupy Wall Street on the Screens of Social Media: The Birth of a Protest Movement. Communication, Culture & Critique 5(2012): 483-509.

Bashir, Manaf and Maria Fedorova (2015). Framing the Pussy Riot between the USA and Russia. Journal of International Communication. 21(1): 132-152.

Gapova, Elena. (2015). Becoming Visible in The Digital Age. Feminist Media Studies. 15(1): 18-35.


4. October 3: World Beat – Music and Global Contexts


Homan, Shane. (2012). Local priorities, industry realities: The music quota as cultural exceptionalism. Media, Culture & Society 34(8):104-105.

Oduro-Frimpong, Joseph (2010). Glocalization Trends: The Case of Hiplife Music in Contemporary Ghana. International Journal of Communication 4: 1085-1106.

Additional Reading TBA


5. October 8: Global Film & the Cultural Imperialism Debate-- Hollywood, Bollywood, Nollywood

O'Neill, Patricia (2013). Imagining global India: Bollywood’s transnational appeal. Continuum: Journal of Media & Cultural Studies 27(2): 254-266.

Rasul, Azmat and Jennifer M. (2012). “An Irresistible Market: A Critical Analysis of Hollywood-Bollywood Coproductions.Communication, Culture & Critique. Dec2012, 5(4): 563-583.

Miller, Jade. (2012). Global Nollywood: The Nigerian movie industry and alternative global networks of production and distribution. Global Media & Communication 8(2): 117-133.

Miller, Toby et al. (2001). Hollywood History, Cultural Imperialism, and Globalisation. In Miller, Toby et al. Global Hollywood. London: BFI Publishing.


October 17: No class—Fall Recess


6. October 24: International Film Festivals

DUE: AGH World Film Festival Paper

Films – Students will see films at the AGH World Film Festival. More information TBA.

Kishore, Shweta. (2013). Beyond Cinephilia: Situating the Encounter Between Documentary Film and Film Festival Audiences: The Case of the Ladak International Film Festival, India. Third Text 27(6): 735-747.

Yolal, Medet et al. (2015). A Pilot Study on Spectators’ Motivations and Their Socio-Economic Percepts of a Film Festival. Journal of Convention & Event Tourism 16:253-271.


7. October 31: Globalization and Sport

Li, Juan. (2014). Nation and globalization as social interaction: Interdiscursivity of discourse and semiosis in the 2008 Beijing Olympics' opening ceremony. Semiotica 2014(200): 137-164.

Creedon, Pam. (2015). Women, Social Media, and Sport: Global Digital Communication Weaves a Web. Television & New Media 15(8): 711-716.

Baker, Karin and Andreas Widholm. (2014). Being There From Afar: The Media Event Relocated to the Public Viewing Area. Interactions: Studies in Communication & Culture 5(2): 153-168.

Giulianotti, Richard. (2011). Sport, Transnational Peacemaking, and Global Civil Society: Exploring the Reflective Discourses of “Sport, Development, and Peace” Project Officials. Journal of Sport and Society 35(1): 50-71.


8. November 7: Perspectives on Nation-Branding

Aronczyk, Melissa. (2009). Research in Brief: How to Do Things witih Brands: Uses of National Identity. Canadian Journal of Communication 34(2): 291-296.

Christensen, Christian. (2013). @Sweden: Curating a Nation on Twitter. Popular Communication 11(1): 30-46.

Kauppinen, Kati (2014). Welcome to the end of the world! Resignifying periphery under the new economy: a nexus analytical view of a tourist website. Journal of Multicultural Discourses 9(1): 1-19.

Volcic, Zala (2008). Former Yugoslavia on the World Wide Web: Commercialization and Branding of Nation-States. International Communication Gazette 70(5): 395-413.


9. November 14: International Advertising

Maslowska, Ewa, et al. (2013). “Assessing the cross-cultural applicability of tailored advertising,” International Journal of Advertising 32(4): 487-511.

Archpru, Melissa Akaka and Dana L. Alden. (2010). “Global brand positioning and perceptions: International advertising and global consumer culture.” International Journal of Advertising 29(1): 37-56.

Additional Reading TBA.

10. November 21: Research Papers Due. Presentations 1.

11. November 28: Presentations 2.

12. December 5: Course Wrap Up

Readings – Revisit selected readings from the semester

Other Course Information:

Announcements: The instructor reserves the right to make adjustments in the schedule. Regardless of attendance, students are responsible for all announcements made in class, including adjustments to readings and assignments. Students are responsible for regularly checking Avenue for any information that may be distributed online.

Class Environment: An inclusive classroom is essential in this class. This seminar will involve a high level of interaction, and some disagreement about issues is expected. It is important that each individual is free to contribute, so I ask that we respect each voice in the class. Any online interaction, including blogs, must also follow these guidelines. We will collaboratively create class guidelines the first day, which will support an engaged and inclusive classroom. 

Avenue To Learn (a2l): In this class, we will be using a2l. Students should be aware that when they access the electronic components of this course, private information such as first and last names, user names for the McMaster email accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in this course will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure, please discuss this with the instructor.

Assignment Submission: All assignments must be submitted in hard copy, and must be typed, titled, dated, include student’s name. They must include proper in-text citations and a bibliography. Please use APA citation style for in-text citation and bibliography. If you are unfamiliar with APA style, please consult a stylebook, or visit the OWL citation tutorial: http://owl.english.purdue.edu/owl/resource/557/01/