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CMST 2B03 Qualitative Mthds/Resrch

Academic Year: Winter 2016

Term: Fall

Day/Evening: D

Instructor: Dr. Philip Savage

Email: savagep@mcmaster.ca

Office: Togo Salmon Hall 325

Phone: 905-525-9140 x 23466

Website:

Office Hours: Mon 12:30-14:30



Course Objectives:

 

By the end of the course you should be able to understand and evaluate the value and appropriateness of a range of research methodologies as they apply to communication inquiry, including within your own area of interest.

 

 

Like a carpenter with her or his tools:

  • You will know your own tool kit; you will know when it’s appropriate to reach in and use, say, ethnographic case studies and content analysis (or some combination of these and other research); and,
  • You will be able to look at other research “construction sites” and evaluate if the right tools were used properly.

 

You should also have improved:

  • Critical analysis of research – both in the academic and wider public realms (especially through media and professional reports of research);
  • Writing and oral presentation skills, particularly as they apply to research reporting techniques; and,
  • Team work abilities as they apply to the research process and the various stages of research design, data collection, analysis and reporting.

 


Textbooks, Materials & Fees:

Bryman, Alan, and James J. Teevan and Edward Bell (2012). Social Research Methods,  3rd Canadian Edition.  Don Mills: Oxford University Press.

 

Required and recommended reading will be available on reserve at Mills Library or via A2L.

 

Other than the main text (price set by bookstore; used versions are widely available at a lower cost); there are no material or other fees.

 


Method of Assessment:

Method of Assessment & Evaluation

 

Item

 

Value

Due

 

 

 

Participation:

Lecture (5%)

Tutorial (10%)

15%

N/A

 

 

Research Journal:

Weekly On-line Journal (10%)

Learning Summary (10%)

20%

 

Every Sun. Evening

Sun. March 27

 

 

Mini-Projects:

Individual & Group projects applying research understanding (15% & 25%)     

40%

Thurs Feb 11

Thurs arch 31

 

 

 

Final Exam

 

25%

April

(As scheduled by the university)

 

 

 


Policy on Missed Work, Extensions, and Late Penalties:

Submission of Assignments: All assignments must be personally submitted at the beginning of class on the date it is due.  Do not drop off assignments in the CMST office (it will be considered late unless handed in to me in class).  If you submit an assignment late you may only do so in the next scheduled class.

 

Late Assignment Policy: Late assignments will be penalized 10% per late class.  Extensions will be given only for documented medical reasons, and must be discussed before due date.

 

Hard Copies/Back-ups: All assigned work must be submitted on paper, not mailed electronically (with exception of the on-line forum). Always maintain electronic or other back-up copies of whatever you submit.  

 

Academic Integrity: Academic dishonesty consists of misrepresentations by deception or by other fraudulent means and can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: “Grade of F assigned for academic dishonesty”), and/or suspension or expulsion from the university.

 

It is your responsibility to understand what constitutes academic dishonesty.  For information on various kinds of academic dishonesty please refer to:

http://mcmaster.ca/academicintegrity/students/index.html .

 

The following illustrates only three forms of academic dishonesty:

1.  Plagiarism, e.g. the submission of work that is not your own for which credit is

     obtained;

2.  Improper collaboration in group work; and,

3. Copying or using unauthorized aids in tests and examinations.

 

Style Guides (Referencing): Please use APA or MLA styles; see library guides at:

http://library.mcmaster.ca/guides/apa-style-guide

http://library.mcmaster.ca/guides/mla-style-guide

 

Accommodations For Students With Disabilities: If you require special accommodation for learning or have any special needs please let me know of them as soon as possible in order that arrangements can be made. Students with disabilities are encouraged to register with the Centre for Student Development at http://csd.mcmaster.ca/.

 

Email: It is the policy of the CSMM Department that all email communication between students and instructors (including TAs) must originate from their official McMaster University email accounts. This policy protects the confidentiality and sensitivity of information and confirms the identities of both the student and instructor.

 

Contingencies: The instructor and university reserve the right to modify elements of the course during the term.  The university may change the dates and deadlines for any or all courses in extreme circumstances.  If either type of modification becomes necessary, reasonable notice and communication with the students will be given with explanation and the opportunity to comment on changes.  It is the responsibility of the student to check their McMaster email and course websites weekly during the term and to note any changes.


Please Note the Following Policies and Statements:

Academic Dishonesty

You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: "Grade of F assigned for academic dishonesty"), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at www.mcmaster.ca/academicintegrity

The following illustrates only three forms of academic dishonesty:

  1. Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
  2. Improper collaboration in group work.
  3. Copying or using unauthorized aids in tests and examinations.

Email correspondence policy

It is the policy of the Faculty of Humanities that all email communication sent from students to instructors (including TAs), and from students to staff, must originate from each student’s own McMaster University email account. This policy protects confidentiality and confirms the identity of the student.  Instructors will delete emails that do not originate from a McMaster email account.

Modification of course outlines

The University reserves the right to change dates and/or deadlines etc. for any or all courses in the case of an emergency situation or labour disruption or civil unrest/disobedience, etc. If a modification becomes necessary, reasonable notice and communication with the students will be given with an explanation and the opportunity to comment on changes. Any significant changes should be made in consultation with the Department Chair.

McMaster Student Absence Form (MSAF)

In the event of an absence for medical or other reasons, students should review and follow the Academic Regulation in the Undergraduate Calendar Requests for Relief for Missed Academic Term Work. Please note these regulations have changed beginning Fall 2015. You can find information at mcmaster.ca/msaf/. If you have any questions about the MSAF, please contact your Associate Dean's office.

Academic Accommodation of Students with Disabilities

Students who require academic accommodation must contact Student Accessibility Services (SAS) to make arrangements with a Program Coordinator. Academic accommodations must be arranged for each term of study. Student Accessibility Services can be contacted by phone 905-525-9140 ext. 28652 or e-mail sas@mcmaster.ca. For further information, consult McMaster University's Policy for Academic Accommodation of Students with Disabilities.

Academic Accommodation for Religious, Indigenous and Spiritual Observances

Students requiring academic accommodation based on religion and spiritual observances should follow the procedures set out in the Course Calendar or by their respective Faculty. In most cases, the student should contact his or her professor or academic advisor as soon as possible to arrange accommodations for classes, assignments, tests and examinations that might be affected by a religious holiday or spiritual observance.


Topics and Readings:

 

Topics and Readings

 

Wk.

 

Dates

 

Topic

Readings

1.

Jan 4

 

Introduction / The Nature of Qualitative Research

 

Bryman/Bell/Teevan, Chapter 1

Bryman/Bell/Teevan, Chapters 8 and 18

2.

Jan 11

 

Ethical Issues in Research

 

Required Text: Bryman/Bell/Teevan, [ethical issues example boxes] pp. 24; 28-31; 207.

 

Recommended:

- McMaster University Research Ethics On-line Tutorial at:

http://www.mcmaster.ca/ors/ethics/faculty_tutorial.htm

 

3.

Jan 18

Ethnography (Part 1)

-Roots

-Participant/Non-participant

 Observation

 

 

Required Text: Bryman/Bell/Teevan, Chapter 9

                

Recommended:

- Brody, Hugh (1981). Maps and Dreams, Indians and the British Columbia Frontier. Vancouver: Douglas & McIntyre, [pp. xi-13]

- Chuck Chakrapani and Ken Deal (2005). Modern Marketing Research. Toronto: Pearson.  [p. 173, Ethnography]

                                                               

4.

Jan 25

 

Ethnography (Part  2) /

Writing Research

 

Required Text: Bryman/Bell/Teevan, Chapter 17

 

 

5.

Feb 1

 

In-depth Interviewing

 

 

Required Text: Bryman/Bell/Teevan, Chapter 10

 

Recommended:

Chakrapani/Deal, pp. 168-173 [In-depth Interviewing]

 

6.         Feb 8           Focus Groups(1)                                    BBT, Chapter 10

7.         Feb 15         ***BREAK***

8.

Feb 22

Focus Groups (2)

 

 

Required Text: Bryman/Bell/Teevan, Chapter 10

           

Recommended:

- Chakrapani/Deal, pp. 146-168 [Focus Groups]

 

9.

Feb 29 

Content Analysis

 

 

Required Text: Bryman/Bell/Teevan, Chapter 10

           

Recommended:

- Chakrapani/Deal, pp. 146-168 [Focus Groups]

 

10.

March 7

Semiotics/Hermeneutics

Required Text: Bryman/Bell/Teevan, Chapter 16

 

Recommended:

- Robert Hackett, William Gilsdorf and Philip Savage, “News Balance Rhetoric: The Fraser Institute’s Political Appropriation of Content” The Canadian Journal of Communication, Toronto, Volume 17, Number 1, Winter 1992. [pp. 15-36]

http://www.cjc-online.ca/index.php/journal/article/view/646/552

 

- CAB 2004 Content Analysis of Diversity on Canadian TV

http://www.cab-acr.ca/english/social/diversity/taskforce/report/phase5/cdtf_phase_5.pdf   [pp. 1-17]

 

11.

March 14

Cnversation Analysis/Discourse Analysis

Required Text: Bryman/Bell/Teevan, Chapter 16

 

Recommended:

- Roland Barthes (1973). Mythologies. London: Paladin. [pp. 117-149 [“Myth Today”], and pp. 69-71 [“Steak and Chips”]

- Chakrapani/Deal, p. 173 [Semiotics]

 

       

12.

March 21

Workshop on Group Projects

N/A

 

13.

March 29

 

Review

 

N/A

 


Other Course Information:

 Style Guides (Referencing): Please use APA or MLA styles; see library guides at:

http://library.mcmaster.ca/guides/apa-style-guide

http://library.mcmaster.ca/guides/mla-style-guide

 

Academic Accommodation for Religious, Indigenous and Spiritual Observances:
Students requiring academic accommodation based on religion and spiritual observances should follow the procedures set out in the Course Calendar or by their respective Faculty. In most cases, the student should contact his or her professor or academic advisor as soon as possible to arrange accommodations for classes, assignments, tests and examinations that might be affected by a religious holiday or spiritual observance.