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CMST 3K03 MEDIA AUDIENCES&EFFECTS

Academic Year: Fall/Winter 2014/2015

Term: 1

Day/Evening: D

Instructor: Dr. Faiza Hirji

Email: hirjif@mcmaster.ca

Office: Togo Salmon Hall 305

Phone: 905-525-9140 x 21480

Website:

Office Hours: Thursday, 1:45 PM-2:45 PM or by appointment



Course Objectives:

Students will acquire an understanding of theoretical concepts relating to media effects and to the audience; they will be able to critically assess media effects; they will be able to analyze different text-audience relationships. They will also improve their ability to communicate these ideas verbally and in the form of clear, consistent, structured writing assignments.


Textbooks, Materials & Fees:

W. Brooker & D. Jermyn, eds. (2003). The Audience Studies Reader.  New York: Routledge.

Other readings as assigned.


Method of Assessment:

Course Requirements:

Participation                                10%

Audience Response                    10%            due September 25, 2014

Reading Response                      15%            due October 16, 2014

Essay Proposal                            10%            due October 29, 2014

Quiz                                              10%            in class on November 13, 2014

Essay                                            25%            due December 1, 2014

Final exam                                    20%            during the scheduled exam period, Dec. 5-20

Note: Omitting to submit any of the above assignments will result in automatic failure.

Participation:           

Students are expected to attend class regularly and on time, and to participate in a manner that reflects knowledge of the assigned readings. This may include contribution to discussion, answering questions, completing in-class exercises and posting relevant remarks on Avenue to Learn. Disruptive behaviour will negatively affect the participation mark.

 

Audience Response:

Each student will submit an audience response to the instructor, analyzing his or her reaction to the consumption of two specific forms of media (to be discussed further in class). The purpose is to assess one’s reactions critically: if there is enjoyment or disappointment, what is the source? If there is guilty pleasure, anger, change of opinion, etc., why is this the case? Responses should make some reference to course concepts studied thus far, and should be 2-3 pages, double-spaced and typed.

 

Reading Response:

Each student will be expected to submit a response to a course reading, which will be identified in class. Students’ responses will be evaluated for their understanding of the concepts discussed in the reading, their ability to discuss these critically and in depth, and their application of the reading concepts and themes to relevant examples. Responses should be a maximum of 3-4 pages, double-spaced and typed.

 

Essay Proposal & Essay:

Students will submit both an essay proposal and a final essay. Topics will be suggested and students may also choose their own, subject to the instructor’s written approval.

 

The essay proposal provides an opportunity for students to receive early feedback on the planned structure of their essay, their choice of sources, and writing style. Proposals should be a maximum of 5 pages, double-spaced, including bibliography, and should be formatted using MLA or APA. Proposals should include a tentative thesis statement, discussion of possible arguments, and inclusion of potential sources. 

 

The final essay will build on the proposal and the subsequent feedback. The essay should be 10-12 pages long, double-spaced and typed, formatted using MLA or APA, and must include a bibliography within the 10-12 pages. 

 

E-mailed assignments will not be accepted. Late assignments will be penalized one letter grade for each weekday after the deadline (e.g. an A grade becomes an A-, a B- becomes a C+, and so on). For your own protection, always keep a copy of any assignment you hand in.

 

NOTE: You must submit your own original work, completed independently. Work that has been submitted elsewhere, uses unattributed passages from the work of others, or that has been borrowed from another source, is considered plagiarism and the consequences may be severe. Please see below for further information regarding McMaster’s policy on academic integrity.

Quiz:

A short quiz will be conducted in class to test knowledge of course concepts. This will be a closed-book quiz and will cover all course content to date.

 

Final exam:

The exam will take place during the scheduled exam period. Students are expected to answer all the questions using concepts learned from course readings and lecture material throughout the semester. The format will be short answer/essay.

 


Policy on Missed Work, Extensions, and Late Penalties:

Missed assignments due to illness, death in the family, etc.

Students who cannot complete assignments due to medical or family emergencies should contact the instructor as soon as possible, and must submit official certificates to their home faculty office for review.

McMaster Student Absence Form (MSAF)

This is a self-reporting tool for undergraduate students to report absences DUE TO MINOR MEDICAL SITUATIONS that last up to 5 days and provides the ability to request accommodation for any missed academic work. Please note, this tool cannot be used during any final examination period. You may submit a maximum of 1 Academic Work Missed request per term. It is YOUR responsibility to follow up with your Instructor immediately (NORMALLY WITHIN TWO WORKING DAYS) regarding the nature of the accommodation. If you are absent for reasons other than medical reasons, for more than 5 days, or exceed 1 request per term, you MUST visit your Associate Dean's Office/Faculty Office). You may be required to provide supporting documentation. This form should be filled out immediately when you are about to return to class after your absence.

Students with disabilities

Students requiring accommodation due to disabilities should contact the instructor at the beginning of the semester, and should also register with the Centre for Student Development.

 

Religious accommodation

Students who require accommodation due to religious holidays or events should contact the instructor and their home faculty office at the beginning of the semester to discuss alternate arrangements for assignment submission.

 

Late Penalties

E-mailed assignments will not be accepted. Late assignments will be penalized one letter grade for each weekday after the deadline (e.g. an A grade becomes an A-, a B- becomes a C+, and so on). For your own protection, always keep a copy of any assignment you hand in. 


Please Note the Following Policies and Statements:

Academic Dishonesty

You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: "Grade of F assigned for academic dishonesty"), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at www.mcmaster.ca/academicintegrity

The following illustrates only three forms of academic dishonesty:

  1. Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
  2. Improper collaboration in group work.
  3. Copying or using unauthorized aids in tests and examinations.

Email correspondence policy

It is the policy of the Faculty of Humanities that all email communication sent from students to instructors (including TAs), and from students to staff, must originate from each student’s own McMaster University email account. This policy protects confidentiality and confirms the identity of the student.  Instructors will delete emails that do not originate from a McMaster email account.

Modification of course outlines

The University reserves the right to change dates and/or deadlines etc. for any or all courses in the case of an emergency situation or labour disruption or civil unrest/disobedience, etc. If a modification becomes necessary, reasonable notice and communication with the students will be given with an explanation and the opportunity to comment on changes. Any significant changes should be made in consultation with the Department Chair.

McMaster Student Absence Form (MSAF)

In the event of an absence for medical or other reasons, students should review and follow the Academic Regulation in the Undergraduate Calendar Requests for Relief for Missed Academic Term Work. Please note these regulations have changed beginning Fall 2015. You can find information at mcmaster.ca/msaf/. If you have any questions about the MSAF, please contact your Associate Dean's office.

Academic Accommodation of Students with Disabilities

Students who require academic accommodation must contact Student Accessibility Services (SAS) to make arrangements with a Program Coordinator. Academic accommodations must be arranged for each term of study. Student Accessibility Services can be contacted by phone 905-525-9140 ext. 28652 or e-mail sas@mcmaster.ca. For further information, consult McMaster University's Policy for Academic Accommodation of Students with Disabilities.

Academic Accommodation for Religious, Indigenous and Spiritual Observances

Students requiring academic accommodation based on religion and spiritual observances should follow the procedures set out in the Course Calendar or by their respective Faculty. In most cases, the student should contact his or her professor or academic advisor as soon as possible to arrange accommodations for classes, assignments, tests and examinations that might be affected by a religious holiday or spiritual observance.


Topics and Readings:

September 4: Introductions

 

September 8-11: Overview

Readings: Part 1, Introduction

 

September 15-18: Early theories of audiences

Readings: Chapters 1-3, 5

 

September 22-25: News and the public sphere

Readings: Gerbner, G. (1992). Violence and terror in and by the media. In M. Raboy & B. Dagenais (Eds.) Media, Crisis and Democracy (pp. 94-107). London: SAGE Publications. On reserve.           

**Audience Response due**

 

September 29-October 2: Active or apathetic? Internet audiences as consumer-producers

Readings: Chapter 19

 

October 6-9: Transformation of the cinema

Readings: Part 4 Introduction, Chapters 13, 15-16

 

October 14-16 [no class October 13]: Small screen travels: The television audience

Readings: Chapters 17, 27

**Reading Response due**

 

October 20-23: Television audiences continued (same readings as previous week).

 

October 27-29 [no class October 30]: Through the looking glass: Reality TV

Readings: Hill, A. (2007). Reality TV: Performance, authenticity and television audiences. In J. Wasko (Ed.) A Companion to Television. John Wiley & Sons. Available on-line through McMaster University library catalogue.

**Essay Proposal due**

 

November 3-6: Sociology of deviance: Media and young audiences

Readings: Chapters 6-8, 18           

 

November 10-13: A style of their own: Subcultures and making meaning

Readings: Chapters 11, 21

**Quiz**

 

November 17-20: Reading the romance: Novels and magazines

Readings: Part 5 Introduction, Chapters 20, 22-23, 26

                       

November 24-27: National narratives and diasporic audiences

Readings: Chapters 9, 28, 30

 

December 1-2: End of the audience? Theories and review

**Essay due**

 


Other Course Information:

Course Modification

The instructor and university reserve the right to modify elements of the course during the term. The university may change the dates and deadlines for any or all courses in extreme circumstances. If either type of modification becomes necessary, reasonable notice and communication with the students will be given with explanation and the opportunity to comment on changes.  It is the responsibility of the student to check their McMaster email and course websites weekly during the term and to note any changes.

Academic Integrity

You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

 

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: “Grade of F assigned for academic dishonesty”), and/or suspension or expulsion from the university.

 

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at http://www.mcmaster.ca/academicintegrity

The following illustrates only three forms of academic dishonesty:

1. Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.

2. Improper collaboration in group work.

3. Copying or using unauthorized aids in tests and examinations.

 

Email & On-line Learning

It is the policy of the CSMM Department that all email communication between students and instructors (including TAs) must originate from their official McMaster University email accounts. This policy protects the confidentiality and sensitivity of information and confirms the identities of both the student and instructor. Messages that do not originate from McMaster email accounts will be deleted.

 

Note also that in this course we will be using Avenue to Learn, the McMaster learning management system. Students should be aware that, when they access the electronic components of this course, private information such as first and last names, user names for the McMaster e-mail accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in this course will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure please discuss this with the course instructor.