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CMST 3B03 Aspects Of Media Production

Academic Year: Winter 2016

Term: Winter

Day/Evening: D

Instructor: Dr. Sara Bannerman

Email: banners@mcmaster.ca

Office: Togo Salmon Hall 302

Phone: 905-525-9140 x 23722

Website:

Office Hours: Mon & Wed 3-4PM



Course Objectives:

The CMST internship program offers a unique learning opportunity for Communication Studies and Multimedia students by providing hands-on work experience relevant to their studies in both the public and private sectors.

 

As a CMST intern, you'll be paired with an on-site supervisor who will train you and oversee your work; you'll also be supported by a faculty member with expertise in your areas of study, and a network of CSMM interns with whom you'll be sharing your learning experiences. Over the course of a term, you'll begin with simple tasks, and gradually move on to developing a more complex skill set during your internship.

 

Past CMST internships have included partnering with the Hamilton Bulldogs, CHUM, the Imperial Cotton Centre for the Arts, the Hockey News, Tourism Hamilton, CITY TV and CNN.

Course Objectives

Offering placements in a variety of sectors, the CMST internship program gives you the opportunity to experience the excitement - and the realities - of working in your area of interest. By participating in an internship, you'll get a sense of what it might be like to work in a particular field - including news media, arts & culture, sports organizations, political parties and more - and be able to make a more informed decision about your career path.


Textbooks, Materials & Fees:

None.


Method of Assessment:

 

 

Weight

Due Date

Twelve (12) Weekly Update Journal Entries

15%

Weekly on Sunday at 11:59PM beginning at the end of your first week of your internship, or as otherwise agreed with instructor.

Three (3) Reflective Journal Entries

40%

Sundays at 11:59PM at the end of weeks 4, 7, and 10 of your internship, or as otherwise agreed with instructor.

Final Paper

25%

Friday April 8 2016 (Last day of class)

Early submissions are accepted.

Seminar Presentation

20%

At end of the Winter 2016 term; exact date to be announced via Avenue to Learn

Completion of Internship Placement

Required

 

Weekly Update Journal Entries

You must submit 3-5 paragraphs each week summarizing your activities/learning for the week.  Weekly Update Journal Entries will be marked for completion (75%) and quality (25%).  Weekly updates will include a thorough description of the students’ tasks and activities, problems and concerns, and aspects of the internship that are going well. You can include copies of material or make links to URL's etc. if you wish (but not necessary).

 

Students whose journal entries are submitted but deemed to be deficient in terms of length, thoroughness, spelling & grammar, clarity, or organization will receive between 0% and 25% for quality.  The completion portion of the mark may also be affected in cases of entries that are significantly deficient in length or thoroughness.

 

Bonus points may be given for students who engage in online discussion about each others’ internship experiences.

 

Entries must be submitted via the Avenue to Learn (http://avenue.mcmaster.ca/) discussion forum by the day and time they are due.  Entries handed in to a different location will not be accepted unless prior arrangements have been made.  Do not drop off entries in the CMST office.  Emailed assignments will not be accepted.  Always maintain electronic or other back-up copies of whatever you submit.  

Reflective Journal Entries

Every four weeks students will submit a more substantial Reflective Journal Entry consisting of three major parts:

 

  1. Goals and objectives (1 page):
  • Outline your goals and objectives in your internship.  What you hope to do, learn, accomplish, or strive for in the internship as a whole and from week to week?
  • Discuss whether your previously-stated goals are being met.
  • Discuss what you could do to better meet your goals and objectives.

 

  1. Connection to course work (1 paragraph):

In one paragraph that serves as an introduction to the analysis section (below), outline how your course work in the Communication Studies and Multimedia programs sheds light on your internship or the organization, field, or industry in which it is based.

 

  1. Analysis (3 pages):

Select one topic from the following, and write a short analysis of the organization, field, or industry in which your internship is based. A different topic must be selected for each submission, except with permission. 

 

Topics:

  • Political economic analysis of the field or industry in which your organization is situated
    • You might draw on what you learned in:
      • CMST 2BB3 – Communication & Culture
      • CMST 2C03 - Communication Theory: Fundamental Perspectives
      • CMST 2K03 - Political Economy of the Media
      • CMST 2NS3 - The Rise of the Network Society
      • CMST 3C03 - Media and Social Issues
      • CMST 3JJ3 - The Rise of the Music Industry
      • CMST 3S03 - Television and Society
  • Gender/race analysis of your organization, field or industry in which your organization is situated
    • You might draw on what you learned in:
      • CMST 2BB3 – Communication & Culture
      • CMST 2C03 - Communication Theory: Fundamental Perspectives
      • CMST 2EE3 - Children, Youth, and Media
      • CMST 2H03 - Gender and Performance
      • CMST 3BB3 - Women and Visual Culture
      • CMST 3C03 - Media and Social Issues
      • CMST 3S03 - Television and Society
      • CMST 4D03 - International Communication
      • CMST 4M03 - Communication, Culture and Technology 
  • Historical analysis of the organization, field or industry in which your organization is situated
    • You might draw on what you learned in:
      • CMST 2CC3 - Developments in Human Communication: Past and Present
      • CMST 2NS3 - The Rise of the Network Society
      • CMST 4M03 - Communication, Culture and Technology 
      • CMST 4Q03 - Broadcasting Transformation in A Multimedia Era
      • CMST 2R03 - Popular Music in North America and the United Kingdom: Post-World War II
      • CMST 3JJ3 - The Rise of the Music Industry
  • Analysis of industry trends
    • You might draw on what you learned in:
      • CMST 2DD3 - Media Organizations
      • CMST 2K03 - Political Economy of the Media
      • CMST 2NS3 - The Rise of the Network Society
      • CMST 2PR3 - Public Relations: Principles and Practices
      • CMST 3I03 - Communication Policy and Law
      • CMST 3II3 - Communication and the Politics of Intellectual Property
      • CMST 4M03 - Communication, Culture and Technology 
      • CMST 4Q03 - Broadcasting Transformation in A Multimedia Era
  • A textual analysis of your writing, or that of others in your organization, field or industry
    • You might draw on what you learned in:
      • CMST 2E03 - The Nature of Texts: From Slang to Formal Discourse
      • CMST 2F03 - Professional Writing
      • CMST 2PR3 - Public Relations: Principles and Practices
      • CMST 3C03 - Media and Social Issues
      • CMST 3D03 - Political Communication
      • CMST 3E03 - Argumentation Theory
      • CMST 3K03 - Media Audiences and Effects
      • CMST 3SS3 - Analyzing Entertainment Culture
      • CMST 4E03 - Media and Promotionalism
      • CMST 4N03 - News Analysis: Theory and Practice
      • CMST 4P03 - Social Activism and the Media
      • CMST 4X03 - Communications for Campaigns and Elections
  • An image-based analysis of materials used in your organization, field or industry
    • You might draw on what you learned in:
      • CMST 2BB3 – Communication & Culture
      • CMST 2I03 - Visual Literacy
      • CMST 2PR3 - Public Relations: Principles and Practices
      • CMST 3C03 - Media and Social Issues
      • CMST 3D03 - Political Communication
      • CMST 3K03 - Media Audiences and Effects
      • CMST 3SS3 - Analyzing Entertainment Culture
      • CMST 4E03 - Media and Promotionalism
      • CMST 4N03 - News Analysis: Theory and Practice
      • CMST 4X03 - Communications for Campaigns and Elections
  • An analysis of performance and performativity in your organization, field or industry. You may choose to focus on yourself or on others in your area of work.
    • You might draw on what you learned in:
      • CMST 2C03 - Communication Theory: Fundamental Perspectives
      • CMST 2G03 - Performance and Performativity
      • CMST 2H03 - Gender and Performance
      • CMST 3SS3 - Analyzing Entertainment Culture
      • CMST 4C03 - Issues in Performance Studies
  • Strategic communication strategies used, or that you would recommend for use, in your organization
    • You might draw on what you learned in:
      • CMST 2PR3 - Public Relations: Principles and Practices
      • CMST 3C03 - Media and Social Issues
      • CMST 3K03 - Media Audiences and Effects
      • CMST 3SM3 - Building Publics using Social Media
      • CMST 4E03 - Media and Promotionalism
      • CMST 4P03 - Social Activism and the Media
      • CMST 4X03 - Communications for Campaigns and Elections
      • MMEDIA 3P03 - New Media and Community Action
  • Analysis of research methods and approaches used in your organization, field or industry and any recommendations for improvement
    • You might draw on what you learned in:
      • CMST 2A03 - Quantitative Methods in Communication Research
      • CMST 2B03 - Qualitative Methods in Communications Research
  • Analysis of production techniques used in your organization, field or industry and any recommendations for improvement
    • You might draw on what you learned in:
      • MMEDIA 1A03 - Multimedia and Digital Society
      • MMEDIA 2A06 - Design & Code
      • MMEDIA 2B06 - Time-Based Media I
      • MMEDIA 2G03 - Introduction to Digital Audio
      • MMEDIA 3A03 - Code Strategies
      • MMEDIA 3B03 - Digital Cultures
      • CMST 3BA3/ MMEDIA 3BB3 - New Media Art Practices 
      • MMEDIA 3C03 - Interactive and Spatial Audio
      • MMEDIA 3EE3 - Graphic Design
      • MMEDIA 3H03 - Time-Based Media II
      • MMEDIA 3I03 - Narrative Strategies
      • MMEDIA 3K03 - Digital Games
      • MMEDIA 3L03 - Game Design
      • MMEDIA 3P03 - New Media and Community Action
      • MMEDIA 3Q03 - Emerging Media
      • MMEDIA 3S03 - Sound and Image
      • MMEDIA 3X03 - Presentation and Critique
  • Other, as approved by instructor
    • You might draw on what you learned in:
      • CMST 1A03 - Introduction to Communication
      • CMST 2C03 - Communication Theory: Fundamental Perspectives
      • CMST 2EE3 - Children, Youth, and Media
      • CMST 2Q03 - Music of the World's Cultures
      • CMST 2R03 - Popular Music in North America and the United Kingdom: Post-World War II
      • CMST 2T03 - Music for Film and Television
      • CMST 2TT3 - Ethical Issues in Communication
      • CMST 3H03 - Creating Ceremonies
      • CMST 3I03 - Communication Policy and Law
      • CMST 3II3 - Communication and the Politics of Intellectual Property
      • CMST 3JJ3 - The Rise of the Music Industry
      • CMST 3MU3 - Musics, Technologies and Audio Cultures
      • CMST 3S03 - Television and Society
      • CMST 3UU3 - Artists' Alternative Film and Video
      • CMST 3V03 - Pragmatics
      • CMST 3Y03 - Philosophy of Language
      • CMST 4A03 - Independent Research Project
      • MMEDIA 3P03 - New Media and Community Action

 

 

Final Paper

A 6-7 page paper (1500-1750 words) reflecting and expanding upon learnings from the internship.

 

The paper must be submitted via the Avenue to Learn (http://avenue.mcmaster.ca/) drop box by the day and time it is due.   Papers handed in to a different location will not be accepted unless prior arrangements have been made.  Do not drop off assignments in the CMST office.  Emailed assignments will not be accepted.  Always maintain electronic or other back-up copies of whatever you submit.  

Seminar Presentation

You will make an individual presentation to the other interns at the end of term. The presentation should include a 15-minute overview of your experience and key learnings (an oral version of your paper with space for other students to interact and engage with your learnings).

Completion of Internship Placement

Adequate completion of the student’s internship placement is required to pass the course.  Completion will be confirmed by the Instructor in consultation with the on-site supervisor.

Online Component

In this course we will be using Avenue to Learn (http://avenue.mcmaster.ca/). Students should be aware that, when they access the electronic components of this course, private information such as first and last names, user names for the McMaster e-mail accounts, and program affiliation may become apparent to all other students in the same course. The available information is dependent on the technology used. Continuation in this course will be deemed consent to this disclosure. If you have any questions or concerns about such disclosure please discuss this with the course instructor.


Policy on Missed Work, Extensions, and Late Penalties:

Late assignments will be penalized at the rate of 5% per day (including weekends and holidays) unless alternate arrangements have been made in advance.  


Please Note the Following Policies and Statements:

Academic Dishonesty

You are expected to exhibit honesty and use ethical behaviour in all aspects of the learning process. Academic credentials you earn are rooted in principles of honesty and academic integrity.

Academic dishonesty is to knowingly act or fail to act in a way that results or could result in unearned academic credit or advantage. This behaviour can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads: "Grade of F assigned for academic dishonesty"), and/or suspension or expulsion from the university.

It is your responsibility to understand what constitutes academic dishonesty. For information on the various types of academic dishonesty please refer to the Academic Integrity Policy, located at www.mcmaster.ca/academicintegrity

The following illustrates only three forms of academic dishonesty:

  1. Plagiarism, e.g. the submission of work that is not one’s own or for which other credit has been obtained.
  2. Improper collaboration in group work.
  3. Copying or using unauthorized aids in tests and examinations.

Email correspondence policy

It is the policy of the Faculty of Humanities that all email communication sent from students to instructors (including TAs), and from students to staff, must originate from each student’s own McMaster University email account. This policy protects confidentiality and confirms the identity of the student.  Instructors will delete emails that do not originate from a McMaster email account.

Modification of course outlines

The University reserves the right to change dates and/or deadlines etc. for any or all courses in the case of an emergency situation or labour disruption or civil unrest/disobedience, etc. If a modification becomes necessary, reasonable notice and communication with the students will be given with an explanation and the opportunity to comment on changes. Any significant changes should be made in consultation with the Department Chair.

McMaster Student Absence Form (MSAF)

In the event of an absence for medical or other reasons, students should review and follow the Academic Regulation in the Undergraduate Calendar Requests for Relief for Missed Academic Term Work. Please note these regulations have changed beginning Fall 2015. You can find information at mcmaster.ca/msaf/. If you have any questions about the MSAF, please contact your Associate Dean's office.

Academic Accommodation of Students with Disabilities

Students who require academic accommodation must contact Student Accessibility Services (SAS) to make arrangements with a Program Coordinator. Academic accommodations must be arranged for each term of study. Student Accessibility Services can be contacted by phone 905-525-9140 ext. 28652 or e-mail sas@mcmaster.ca. For further information, consult McMaster University's Policy for Academic Accommodation of Students with Disabilities.

Academic Accommodation for Religious, Indigenous and Spiritual Observances

Students requiring academic accommodation based on religion and spiritual observances should follow the procedures set out in the Course Calendar or by their respective Faculty. In most cases, the student should contact his or her professor or academic advisor as soon as possible to arrange accommodations for classes, assignments, tests and examinations that might be affected by a religious holiday or spiritual observance.


Topics and Readings:

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