Alexandre Sévigny, Ph.D. (Toronto)
Alex Sévigny is Director of the Master of Communications Management program, and an associate professor of communication studies and communication management at McMaster University. He co-founded the communication studies program in 2001. He is co-founder and executive director of the COMM-LAB: McMaster Communication Metrics Lab. He is also the co-founder and editor-in-chief of the new Journal of Professional Communication, and the co-founder of the international graduate journal, the McMaster Journal of Communication, of which he has been faculty editor for eight years. His specialties are media content measurement, cognitive and behavioural measurement, social media strategy, community building & fundraising, communications management and political communication. He maintains an active consulting practice outside the university alongside his academic work and is a sought-after public speaker.